What is Digital Intelligence?
Digital Intelligence is the set of key skills needed to adapt to and succeed in a world driven by technology and changing at break-neck speed. It encompasses foundational awareness of current and emerging digital technologies that can affect organizations — including cyber security, predictive analytics, AI, social media, online collaboration, and remote work technology. Rather than requiring deep expertise in specific areas, it emphasizes being open to applying this knowledge toward identifying and adopting new working methods and discovering fresh sources of business value.
Why it matters
In today's digital landscape, organizations must continuously evolve to remain viable. This capability is essential across all organizational levels — not just for strategic leadership. To participate fully in the digital future, Digital Intelligence is a requisite for people throughout an organization.
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Read the decision-intelligence playbooks that put this concept to work at Fortune 50 scale.
Related concepts
Contextual Intelligence is a form of AI which leverages a business context graph to understand the business intent of analytics efforts. Contextual Intelligence applies the business metrics and business logic of a use case to uncover areas of improvement and propose specific actions, with a much higher degree of relevance and personalization to an end user. It generates a recommendation to improve performance against a specific metric and identifies the impact of proposed actions on the metric in order to predict the butterfly effect associated with a potential action.
Decision intelligence is a data-driven process that enables you to rapidly make faster, more accurate fact-based decisions rather than relying on intuition or gut feel. The approach combines decision-making techniques with AI, ML, contextual intelligence, and automation to generate actionable business recommendations. Rather than replacing human judgment, Decision Intelligence augments human ability to make better and more consistent decisions.
Augmented Analytics, also referred to as Augmented Intelligence, uses AI to surface insights automatically instead of requiring a human to manually discover insights from traditional BI reports and dashboards.
Business rules guide the everyday decision-making within businesses by outlining the relationships between objects, such as customer names and their corresponding orders. Business rules provide the foundation for automation systems by taking documented or undocumented information and translating it into various conditional statements.