Cookie Policy
Last updated: October 15, 2026
The short version
Diwo groups cookies and page-embedded scripts into three categories. Necessary is always on. Analytics is opt-in through the cookie banner. Marketing loads for every visitor by default so our LinkedIn, ZoomInfo, and Retention.com campaigns can measure response — and automatically turns off for any browser sending the Global Privacy Control signal.
The three categories
Bot protection on forms (Cloudflare Turnstile), the storage entry that remembers your Analytics preference, and the session cookies our own app needs. Nothing about your visit is reported to third parties from this category.
Google Analytics 4 (first-party). Aggregate page views and events. IP is anonymized before storage. Does not load until you accept via the cookie banner. Change your choice any time via the “Cookie preferences” link in the site footer.
LinkedIn Insight Tag (conversion measurement + retargeting on LinkedIn ad campaigns), ZoomInfo WebSights and Rb2b (identify the company that visited the site via IP-to-business mapping; individuals are not identified). Loads for every visitor so our ad spend can be measured, and automatically does not load if your browser sends Global Privacy Control — the California-recognized opt-out signal. Firefox and Brave send GPC by default; Chrome and Safari support it through extensions.
Cookies and scripts we set
| Provider | Category | Purpose | Lifespan |
|---|---|---|---|
| Cloudflare Turnstile | Necessary | Bot protection on lead + careers forms. Invisible to most visitors; only sets cookies when an interactive challenge is actually needed. | Session |
| diwo.cookie_consent | Necessary | Stored in localStorage — remembers your choice so the banner doesn’t nag you on every visit. | Until cleared |
| _ga, _ga_* | Analytics | Google Analytics 4 — first-party analytics. Tracks page views and aggregate engagement. IP is anonymized before storage. | 13 months |
| LinkedIn Insight Tag | Marketing | LinkedIn ads conversion measurement + retargeting (partner ID 1227610). | Up to 6 months |
| ZoomInfo WebSights | Marketing | Identifies the company associated with your visit via IP-to-business mapping. No individual is identified. | Session |
| Rb2b | Marketing | Retention.com website-visitor identification — reports the company (and, where inferable, the role) associated with your visit to our sales team. | Session |
Your choice
Analyticsis on only if you accept it via the cookie banner. You can change your choice any time via the “Cookie preferences” link at the bottom of any page.
Marketingcookies load for every visitor unless your browser sends the Global Privacy Control (GPC) signal. GPC is a one-time setting your browser sends on every request — see globalprivacycontrol.org for how to enable it in your browser (Firefox and Brave send it by default; Chrome and Safari support it through extensions). You can also block specific cookies through your browser settings, use the DuckDuckGo Privacy Essentials extension, or install the LinkedIn, Rb2b, or ZoomInfo opt-out directly through each vendor’s privacy policy linked above.
Browser-level controls still work on top of all of this. If you clear cookies or use private browsing, nothing we set persists.
Questions
Email privacy@diwo.ai. We’ll reply within one business day.